“We wanted to avoid long arduous meetings with a pension adviser.”

At Grandhood we get a lot of inquiries from advertising, design, and communication agencies looking for a pension supplier. We asked the renowned design agency Twentyten from Copenhagen, why they chose Grandhood.

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Twentyten is known for creating the visual expression for Denmark’s biggest fashion magazine for men, Euroman. They’ve developed breathtaking campaigns for the children’s charity Red Barnet, the visual identity for Libratone, rebranded the AI-success Corti, and recently finished a total brand makeover for BIANCO. Twentyten is known for combining unique ideas with visual craftmanship.

Medarbejder hos designbureauet TwentyTen fotografet på deres kontor på Østerbro i portræt af TwentyTen som Grandhood kunde.Medarbejder med Euroman i hånden hos designbureauet TwentyTen fotografet på deres kontor på Østerbro i portræt af TwentyTen som Grandhood kunde.

“It was refreshing to find a pension company that took the user experience seriously and prioritized the importance of a uniform visual expression.”

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Medarbejder hos designbureauet TwentyTen fotografet på deres kontor på Østerbro i portræt af TwentyTen som Grandhood kunde.

Putting the user experience first

The user experience and visual craftsmanship was one of the reasons why the agency chose Grandhood as their pension supplier.

“The first time Grandhood caught our eye, was when we read, they’d won a Red Dot Award (the world’s most prestigious design award). It was refreshing to find a pension company that took the user experience seriously and prioritized the importance of a uniform visual expression” says Rasmus Mathias Holm, who is the creative director at the agency.

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Book meeting

The only one who wanted to play with us

Winning a Red Dot Award helped put Grandhood on their radar, but it wasn’t the reason that Twentyten finally choose us as their pension supplier.

“We had been rejected by many of the big pension companies because at the time we weren’t more than five employees. We did get an offer from one company, but we had to guarantee that the number of staff would grow, which was somewhat impossible at the time. Grandhood didn’t care how many we were. Also, being able to choose freely what kind of savings and insurance we wanted was very appealing to us.”

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Medarbejdere hos designbureauet TwentyTen fotografet på deres kontor på Østerbro i portræt af TwentyTen som Grandhood kunde.Medarbejder hos designbureauet TwentyTen fotografet på deres kontor på Østerbro i portræt af TwentyTen som Grandhood kunde.

“Vi ville bare gerne i gang med det samme og undgå lange møder med en pensionsrådgiver.”

Didn't want to wait around

At twentyten, they also don’t hide the fact that it tipped in Grandhood’s favor that they could get started quickly and do it via an app from their desks.

“We just wanted to get going right away and avoid long meetings with a pension advisor. We were actually all setting up our pensions individually just minutes after signing up. It was super easy,' concludes Rasmus.”

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Medarbejder hos designbureauet TwentyTen fotografet på deres kontor på Østerbro i portræt af TwentyTen som Grandhood kunde.
Medarbejdere hos designbureauet TwentyTen fotografet på deres kontor på Østerbro i portræt af TwentyTen som Grandhood kunde.

About Twentyten

Twentyten resides in Østerbro, Copenhagen. They help brands of all sizes with visual identities, branding, campaigns and much more. Their philosophy is based on high quality, skilled craftmanship.

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